The FTC is Cracking Down on Fake Google Reviews
Since publishing its Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (the “Rule”) last year, the Federal Trade Commission (FTC) has been aggressively targeting companies’ use of fake reviews online. This specifically includes fake Google reviews. While Google has reportedly begun cracking down on fake reviews as...
Read moreCompliance Tips: The FTC’s Final Rule Banning Fake Reviews and Testimonials
The Federal Trade Commission (FTC) has been cracking down on fraudulent online marketing practices in recent years. From greenwashing to undisclosed paid endorsements on social media, the FTC has recently targeted a wide range of practices that it views as being harmful (or at least potentially harmful) to consumers. Most...
Read moreFTC Continues to Target MLMs and Other “Money-Making Opportunity Sellers”
The U.S. Federal Trade Commission (FTC) is one of several federal agencies tasked with protecting consumers and investors in the United States. Among several priorities, the FTC has recently been targeting multi-level marketers (MLMs) and other “money-making opportunity sellers.” As recently as January 13, 2025, the FTC wrote: “It’s a...
Read moreWith Notice of Penalty Offenses, FTC Warns Companies Against Making Unsubstantiated Marketing Claims
The U.S. Federal Trade Commission (FTC) recently sent a Notice of Penalty Offenses to 670 marketing companies warning them against making unsubstantiated claims. Substantiation is a key aspect of federal advertising compliance, and companies that make unsubstantiated claims to consumers can face civil fines of up to $50,120 as of...
Read moreFTC Compliance in the Digital Era
The FTC is Increasingly Focusing Its Enforcement Efforts Online. Here's What Companies Need to Know About Avoiding (and Defending Against) FTC Scrutiny in the Digital Era Companies of all sizes and in all industries are subject to the U.S. Federal Trade Commission's (FTC) oversight. While the FTC has traditionally focused...
Read more10 Ways to Avoid an FTC Investigation in 2023
The FTC Regularly Conducts Investigations Targeting Unfair and Deceptive Trade Practices, Antitrust Violations, and Other Statutory and Regulatory Offenses. Here are 10 Tips for Avoiding an FTC Investigation in 2023. The U.S. Federal Trade Commission (FTC) is responsible for enforcing the nation's consumer protection and antitrust laws. To satisfy its...
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